THE HOUSE OF GBTL-GRASIM AND THE HOUSE OF OCM HERALDS THE LAUNCH OF A NEW-AGE BRAND ‘GRADO’

Scaling new heights, industry pioneers, The House Of GBTL-Grasim & OCMannounces the launch of a New Age Brand ‘GRADO’.With the advent of ‘GRADO’ and the combined star wattage of the greatest actor of Indian cinema,Mr.Amitabh Bachchan as the Brand Ambassador, Brand ‘GRADO’ is all set to usher a successful new wave in theLuxury Fabrics & Apparelsindustry.

GRADO’ will cater to maximum product segments and across a range of price points so there is something for everyone under the brand name ‘GRADO’.

The product positioning and price points will play an important role to increase potential for the trade to cater to different product segments and different end-customers, thereby increasing not only the retail width but enriching the consumer consideration set. From an end-consumer viewpoint, the composite Power Brand ‘GRADO’ offers a rich

repository of fabrics and apparels to choose from, namely, Wool, Wool blends, PV, PV blends and Cottons. With our International Consultants for Fashion and Design we are abreast with every season forecast for product, design and colour keeping the need of Indian market in consideration.

Commenting on the occasion, the Brand Ambassador of the Power Brand, ‘GRADO’, Mr. Amitabh Bachchan said “I am happy New-Age Brand ‘GRADO’. I believea man is not only known by its company he keeps, but also by the clothes he wears, what you wear is what you are.GRADO is a perfect amalgamation, of the Finest Quality, Trendy Designs and Vibrant Colours, The Perfect Fabric for all occasions under one brand.”